Branding

I officially took on the role of Brand Manager in 2024, but my tasks as a copywriter had always leaned heavily into that side of the business. Tone of voice and style guides, market research, trend forecasting, cohesion across channels: it was an exciting but comfortable step into the new position.

At JUNIQE, my branding campaigns for Christmas 2024 and our collaboration with Lavazza are some of my favourite projects I've ever worked on. Here, I've also included some freelance work – a Lookbook for an inclusive period products company.