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Christmas 2024 Branding

Date

December 2024

Role

Lead Copywriter, Brand Manager

Christmas 2024 Branding
At JUNIQE, the goal was to take our 2024 Christmas campaign in a bold, energetic direction. Drawing inspiration from 80s maximalist aesthetics, we wanted to celebrate Christmas and the art of gifting – showcasing our offerings perfect for the festive season.

The process: worked with Creative Director to develop moodboard and concepts; styled and bought fashion, props, and staging pieces; hosted photoshoot at studio; design team edited and mastered images; I created taglines and copy assets to accompany imagery; allocated and reworked final products per each channel.

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