Social Media

Part of my role as Brand Manager and Copywriter at JUNIQE was to ideate social media content based on trends, produce the content inhouse by collaborating with various stakeholders, and write engaging copy to really make it sing.

Our social media content varied across channels, but generally offered BTS office content, art trends and facts, interviews with artists, and DIY videos.

The process: forecast and remain adaptable for upcoming trends, strategise content plan (but be prepared to produce on short notice), create content, brainstorm ways to optimise and improve CTR, reach, engagement and growth.